SMART ONLINE is responsible for the processing of your personal data. This means that SMART ONLINE determines for what purposes your personal data will be processed and which means will be used to process your personal data.
We collect your personal data in three different ways.
In the first place, we receive your personal data when you share it with us. This is e.g. the case when you register and log in to our application, send us an email, fill in a form on our website or application, subscribe for our newsletter, purchase goods or order services via our application, reach out to us in another manner, etc.
In these cases, we usually receive information such as your name, email address, telephone number, gender, location details (street, number, postal code, city, and country), age group and other personal and/ or contact details.
We sometimes request you to provide us with your remarks, suggestions or other information regarding our websites, applications, services or the services of our commercial partners.
When you browse through our website and make use of our application, we receive data from cookie providers about your activity on our website and application such as the webpages you visit, the products you are interested in, etc. We can combine the automatically obtained information with the information provided by you to analyse your specific use of our websites, applications and services and those of our commercial partners.
In this case, we usually receive data such as your IP-address, your device data, your browsing history, the time and duration of your visit, the pages you visited before and after using our website, the pages you visit, the browser you use, geographical data such as your location, your preferred language, other website preferences, etc.
Sometimes we also receive your information from third parties, such as providers of social media channels and online service providers such as Facebook and Google.
In this case, we usually receive data such as your name, email address, telephone number, your location. If you login with your Facebook account to our applications and websites, we receive the following information: name, gender, profile picture, location, email address and birthday. If you login with your Google account, we receive the following information: name and email address.
We do not store your profile pictures.
In general, SMART ONLINE processes your personal data for various purposes, which we explain further below. Regarding the processing of your personal data, SMART ONLINE always relies on:
If SMART ONLINE wishes to process your personal data for purposes other than the purposes mentioned below, SMART ONLINE will provide you with further information to this end prior to the processing of the personal data for those purposes.
SMART ONLINE can process your personal data for the purposes listed below.
We process your personal data in order to keep you informed of new information, campaigns, promotions regarding our services and the services and goods of our commercial partners. We furthermore process your personal data to ask your opinion about our products and services or from our commercial partners, to send you personalised information or advertisements and to hear your feedback. We furthermore make a profile of you based on your personal data for direct marketing purposes.
For this purpose, we can process data such as your name, your address, your email address, your age category, gender, your telephone number and/or your preferred language.
We can provide the personalised information and promotions to you by email, text message or mail (direct marketing), telephone, social media (including but not limited to Facebook, Twitter, Instagram, and LinkedIn), our websites and affiliated websites, SMS, push messages or other electronic means. Depending on the communication channel we use, we process your name, email address, and telephone number.
We will send you personalized information and promotions no more than once a week.
SMART ONLINE processes the personal data on the basis of the consent of the Data Subjects as well as the legitimiate interest of SMART ONLINE and its commercial partners to promote its goods and services to and keep you informed about our services and products and those of our commercial partners.
In case of your consent, we develop a profile based upon your purchase behaviour. In this profile, we take your preferences and interests into account, e.g. with respect to the products you have purchased and other products which might interest you. Based upon the information collected in the profile, we can send you general information and advertisements, information and advertisements concerning products that fit your profile or that might interest you.
Depending on the individual case, these data are processed based on your unambiguous consent, based on the performance of a contract to which you are a party, based on your request to take steps prior to entering into a contract, or on our legitimate interest to keep our existing clients informed about our products and services.
If the processing of your personal data is based on your consent, you have the right to withdraw your consent at all times for the future.
It may be necessary for SMART ONLINE to process personal data in order to be able to perform a contract with you. It may be furthermore necessary to process personal data at you request before you enter into a contract with us.
If we make use of our application to order food at the premises of one of our commercial partners, we process your name and information about your food consumption and possibly information about any allergy or food intolerance].
If you order food to get delivered, we process your name, address, telephone number, information about your food consumption and possibly information about any allergy or food intolerance.
We process your personal data in order to answer your questions or requests (e.g. requesting a brochure, to supply you with information about your favourite products …). If you request information, we will process your personal data in order to supply you with the information requested. For this purpose, we can process data such as your name, your company name, your email address, your telephone number, your correspondence with SMART ONLINE and all other personal data that you provide to us that can be relevant for answering your question or for supplying you with requested information.
Depending on the individual case, these data are processed on the basis of your request to take steps prior to entering a contract, on the basis of the performance of a contract to which you are a party, or on the basis of the legitimate interest of SMART ONLINE in informing you about its activities and the activities of its commercial partners.
We process your data to allow you to participate in our contests and to ask your opinion in our surveys. In these cases, we use your data to allow you to provide us with your feedback on our products and services, to evaluate customer satisfaction and to learn how we can improve our services. Some surveys are linked to a contest. If this is the case, we also use your data to contact you in case you have won a prize.
The information we process depends on the individual contest or survey organised. In most cases, the data we collect from you will consist of your contact details (name and last name, address, email address, phone number and your answer to the contest/survey question). If applicable, we will also process data such as your product information (purchased product, product category), your feedback, your survey code etc.
SMART ONLINE can process your personal data for analysis and statistical purposes. Statistical purposes mean any operation of collection and the processing of personal data necessary for statistical surveys or for the production of statistical results.
SMART ONLINE makes use of different analytic tools (e.g. Tableau) in order to connect personal data and retrieve insights from different data sources. We use these tools among others to evaluate and improve our marketing campaigns and these of our partners, to gain insights in our sales reports,and to visualise our e-commerce data. We will transfer these personal data to our partners. You can find more information about the transfer of your personal data to third parties in section .
For this purpose, we can process personal data such as your name, location, gender, email address or other contact details or personal information.
Depending on the individual case, these data are processed on the basis of your unambiguous consent or on the basis of the legitimate interest of SMART ONLINE.
The result of the processing for statistical purposes is aggregate data. We do not use the aggregate data or your personal data in support of measures or decisions with regard to you.
We process personal data for the technical and functional management of our websites and applications, in order to personalise the websites and to ensure that the websites are easy to use and adequately secured.
We also process your personal data when you visit our website or after you visited our website in order to provide you with advertisements of our products that can be relevant for you, given your browsing history.
We process your personal data to follow up your registration on our website / application.
For this purpose we can process your personal data such as your name, language preference, telephone number, email address and other personal and/ or contact details that can be relevant for supplying you with information about the functioning of the applications and the websites.
Depending on the individual case, these personal data are processed on the basis of the performance of a contract to which you are a party or on the basis of the legitimate interest of SMART ONLINE.
SMART ONLINE is selective in the parties to whom it discloses your personal data and chooses them carefully. In all cases, we will ensure that sufficient safeguards for the protection and confidentiality of your data are in place.
In the following cases, we may share your personal data with third parties:
In some cases, your data may be shared with a third party outside the European Economic Area for the purposes described under title 5 above.
In this respect, SMART ONLINE is committed to always ensuring an adequate and sufficient level of protection for your data, in particular by making sure that we can rely on a an adequacy decision under article 45 GDPR, by concluding standard contractual clauses under article 46.2 GDPR or via any other appropriate safeguard.
If you have any questions or would like more information about the transfer of your personal data outside the EEA, you can send a dated and signed request to SMART ONLINE, Molenwalstraat 113, 9032 Ghent, [email protected]
SMART ONLINE strives to protect your personal data as well as possible by means of administrative, technical and organisational measures. To this end, SMART ONLINE has developed several procedures that are implemented by our employees.
SMART ONLINE furthermore has committed to ensure that the service providers that process personal data on behalf of SMART ONLINE also implement sufficient technical and organisational measures.
Despite these measures, you should take due care when storing and/or sharing your personal data with us and log in on our websites and applications, particularly when you connect via unsecure or public networks.
If no legal retention period applies, SMART ONLINE will process your data at least as long as you have an active profile on our website.
The website of SMART ONLINE contains references (e.g. via hyperlinks, social plug-ins, links to social media operators) to other websites, which are offered by other companies or by social media. SMART ONLINE always advises you to check the privacy policies of those websites.
Under the GDPR, you have a number of rights with regard to your personal data. Some of these rights have a very specific scope or are subject to special conditions or exceptions.
This means e.g. that you can ask us whether or not we process your personal data and for what purposes we do this. For more information, please consult article 15 GDPR.
You also have a right to obtain the rectification of inaccurate personal data. For more information, please consult article 16 GDPR.
In some cases, you can request us to erase your personal data e.g. when personal data is no longer required for the purposes for which we have collected it, when the personal data is processed based upon your consent and you withdraw your consent, etc.
In some exceptional cases, SMART ONLINE is not obliged to grant your request to erase your personal data. For more information, please consult article 17 GDPR.
You may request a restriction of your personal data e.g. if you dispute the accuracy of your personal data, if the processing activity is unlawful, etc. A restriction of the processing means that we may only store your data temporarily, except in case you nevertheless consent to the processing of your data, in the context of legal proceedings or in the public interest. A restriction can be terminated afterwards. For more information, please consult article 18 GDPR.
If we process your personal data based upon your consent or based upon the performance of a contract, you can ask us to transfer your data to yourself or to another controller (if this is technically possible). In exceptional cases, SMART ONLINE is not obliged to follow up on your request. For more information, please consult article 20 GDPR.
You can inform us of the particular reasons why you wish to object to the particular processing activity based upon the legitimate interest of SMART ONLINE and/or any of its partners, or in the context of the public interest. If these particular reasons outweigh our legitimate interests, we will terminate the processing activity. SMART ONLINE cannot follow up on your request when we process your personal data for the purposes of a legal claim. For more information, please consult article 21 GDPR.
If we process your personal data for direct marketing purposes, you can always request us to stop processing your personal data without you having to give up a special reason. For more information, please consult article 21 GDPR.
If the processing of your data is based on your consent, you also have the right to withdraw your consent at any time, without this affecting the legitimacy of the processing done prior to the withdrawal of your consent.
Exercising the abovementioned rights can easily be done in different ways, such as by email, by mail, by filling in the contact form on our website. For privacy and safety reasons, we may request proof of your identity.
You can always review, update or delete your account by editing your account and profile settings in the registration area of our application.
In accordance with article 77 of the General Data Protection Regulation (GDPR), you have the right to lodge a complaint with the supervisory authority of your habitual residence, your place of work or the place of an alleged infringement of the GDPR.
The Belgian Data Protection Authority is the supervisory authority for Belgium. You can contact the Belgian Data Protection Authority at [email protected], or by mail to the following address: Drukpersstraat 35, 1000 Brussels, Belgium.